FIFA 26 Market Crash Explained – When to Buy and Sell Players

Every year thousands of FUT players lose coins simply because they don’t understand how the market works. Prices in FIFA 26 rise quickly at launch, but sooner or later the inevitable happens: the market crashes. Cards that looked untouchable lose thousands of coins overnight, and squads that cost millions one week can be rebuilt for half the price the next.FIFA 26 Ultimate Team market crash guideFor casual players this is frustrating. For traders, it’s a goldmine. Crashes aren’t random — they follow clear patterns tied to promos, SBCs, and Weekend League cycles. If you know when these dips happen, you can sell before the drop, buy at the bottom, and grow your squad without wasting coins.

In this guide we’ll break down what causes market crashes in FIFA 26, when to expect them, and how to take advantage of each one to stay ahead in Ultimate Team.

What Is a Market Crash in FIFA 26?

A market crash in FIFA 26 occurs when the prices of players and items on the FUT Transfer Market drop significantly within a short time. These sudden dips are driven by major in-game events and shifts in supply and demand. The most common triggers include:

  • Promo events such as TOTW, Ones to Watch, Black Friday, and Team of the Year, which flood the market with new cards.
  • SBC releases that change which player ratings and positions are in demand.
  • Weekend League sell-offs, when players offload squads between Friday and Sunday to free up coins.
  • Large pack supplies from lightning rounds or store offers that push prices down across the board.

During a crash, even high-value meta players can lose tens of thousands of coins within hours, while cheaper cards become heavily oversupplied. For traders and active FUT players, understanding these cycles is key to buying low and selling high.

Key Market Crash Periods in FIFA 26

1. Game launch and web app rush

Prices reach their peak during early access, when everyone is racing to build starter squads. Within days, heavy pack supply floods the market, driving many cards down by 20–30%.
Best play: Sell early hype players quickly, then re-buy once prices stabilize after the first supply wave.

2. First weekend League Sell-Off

Every Friday and Saturday, players cash out their squads to fund new lineups for Weekend League. Meta cards often dip 10–20% during this cycle.
Best play: Target purchases late Saturday night or early Sunday, then sell midweek when demand rises again.

3. Black friday & Cyber Monday (November)

One of the most dramatic crashes of the year. Lightning rounds and promo packs flood the market, dropping prices across all tiers, from gold rares to Icons.
Best play: Save coins in advance. Buy premium cards at their lowest and hold through December, when demand rebounds.

4. Team of the year (January)

TOTY hype triggers the single biggest crash of the FUT cycle. Massive pack supply sends even Icons and high-rated golds to their lowest point of the season.
Best play: Invest heavily during the crash and hold for weeks. Prices typically recover once the promo ends.

5. End of season / summer Crash

As EA shifts attention to the next FIFA cycle, prices across the market collapse. While irrelevant for competitive play, it’s the perfect time for casual players to build end-game dream squads at a fraction of the cost.
Best play: Use spare coins to experiment with elite players you couldn’t afford earlier in the year.

When to sell in FIFA 26

  • Before Major Promos: Prices almost always dip once a promo begins, because pack openings flood the market with supply. Selling cards before events like Ones to Watch, Black Friday, or TOTY helps you avoid heavy losses.
  • After Weekend League Rewards (Thursdays): Thursday reward packs inject a huge number of players into the market, lowering prices across most tiers. If you’re holding meta players, consider selling the day before rewards hit.
  • During Hype Periods: When EA releases popular SBCs or announces new content, demand for certain ratings or positions spikes. Selling into that hype can maximize your returns before prices settle again.

When to buy in FIFA 26

  • Weekend League Sell-Offs (Saturday/Sunday Nights): After matches, many players sell their squads to try new lineups. This leads to price dips of 10–20% on meta cards. Smart buyers enter during late Saturday or Sunday.
  • Heavy Pack Promotions (Black Friday, TOTY): These are the biggest buying windows of the year. Massive pack supply pushes even Icons and top golds to their lowest levels. Holding coins for these events guarantees strong investments.
  • Late-Night Hours: With fewer buyers online, listings tend to expire at lower prices. This creates opportunities to pick up undervalued players, especially in popular leagues.

Why coins matter during market crashes

Timing is everything, but you can only profit if you have coins ready to invest.

  • When the market crashes, players with coin reserves can buy top-tier cards at huge discounts.
  • Without coins, you’re stuck watching opportunities pass by.

That’s why many FUT players prepare not just with trading, but also by keeping their balances topped up. If you want to skip the grind, you can buy FIFA 26 Coins safely on CoinLooting and make sure you’re ready to act when the market dips.

Final takeaways – mastering the market in FIFA 26

The FIFA 26 Transfer Market may be unpredictable, but one thing is certain: crashes always happen. Players who understand when to sell before a drop and when to buy during low points consistently maximize their coins and build competitive squads faster.
From the Web App launch to Black Friday and TOTY, every crash is more than a setback — it’s an opportunity for prepared players. Keep coins ready, watch the patterns, and move quickly when the market shifts.

And if you want to avoid endless grinding and still stay one step ahead, the simplest way is to buy FIFA 26 Coins on CoinLooting and secure your advantage exactly when it matters most